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Advanced searchy google11/2/2022 ![]() So if I wanted to read about the topic of search engines but not search engine optimization, I’d use the following query:īy using the “- optimization” in my search, I’ll only see results about search engines and not search engine optimization. What the dash (-) operator does is excludes certain keywords from appearing in the search results. ADVANCED SEARCHY GOOGLE PLUSLast but not the least, we’re going to learn the dash (-) and plus (+) operators to perform laser-targeted searches. This operator is especially powerful to identify if your site has any duplicate content that could be sabotaging your rankings (more on this later). What the exact-match operator does is limit your searches to exact-match phrases only.įor example, here is a normal Google search (notice the number of results):Īnd now the same phrase wrapped in quotation marks:Ĭompared to a normal Google search, exact-match queries will only show you results where your keyphrase has been mentioned exactly as it is (and not a variation). The next operator you’ll find useful is the quotes or exact-match (“”) operator. Keep this operator in mind as we’re going to be relying on it later. I personally use the site operator very frequently as it limits my search results to a single domain. I’ll enter “site: infographic” and this is what comes up: Let’s say I want to find whether we’ve covered the keyword “infographic” on the site. That’s not all, you can even use a keyword in addition to the site operator to find if that site has written any content around that keyword. You don’t need the or www prefixes when using the site operator. All you have to do is type site: into Google.ĭigital Marketing The Essential Guide to Backlink Building for SEOįor example, If I enter site:, I will only see results pertaining to SEMrush: What this allows you to do is retrieve results from a single website. The first operator is the site search operator. To keep things simple, we’re going to cover four operators I, as an SEO, use most often. īefore we dive into the meat of this guide, first things first: A mini-crash course on advanced search operators ![]()
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